This Definition page will be updated periodically with new content. A wordmark or logotype is a text-only typographic treatment of a companys, institutions, or products name that is used for identifying and branding purposes. Visit the branding glossary for definitions of other branding terms. “A logotype a standardized graphic representation of the name of a company or product used for purposes of easy identification” –
#WORDMARK MEANING FULL#
“A brand’s logo that includes the typography of a full company name without other visual graphic elements” – OVO “A distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding” – Wikipedia It typically incorporates a simple graphic treatment, such as a custom designed font or unusual rendering of letter forms, to make the name immediately identifiable and uniquely ownable.” – Brandchannel (no longer online) “The way a company, product or service name is designed. These logos are involve just color and font, and have no attached symbol or icon.” – The Financial Brand What is a Wordmark Logo Also known as logotypes, wordmarks are purely letter-based and only feature the name of a business. In a trademark application for a word mark, you are essentially seeking registration of the wording (or lettering) without regard to its style, design, font or any graphic features. Logo: A symbol and/or stylized text signifying a brandĭefinitions of wordmark from other sources around the web A word mark is simply typed in standard character format without regard to the font, style, size or color.Our definition of wordmark: stylized text treatment of a brand name serving as all or part of a logo.
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